Digital Marketing
Built for Fire Protection
Companies.
Marketing built by an ICC/NAFED certified fire protection company owner — not a generalist agency. I own Falls Fire Protection in Sioux Falls, SD. The website, pipeline and local SEO I sell run on my own company first.
For fire sprinkler companies
Win bigger sprinkler jobs and recurring inspection contracts.
Property managers search “fire sprinkler inspection near me.” GCs check your website before they invite you to bid. Facility owners ask AI assistants who does retrofits in their city. We help buyers and search tools understand your sprinkler services, then keep every building on its inspection cycle.
- Inspection, testing & maintenance (ITM)
- Backflow testing
- Deficiency repair & service
- Retrofit & system upgrades
- Commercial new construction
- Tenant finish / tenant improvement
- Google Business Profile
- Local SEO & real city pages
- AI search
- Google Ads for high-intent searches
- Inspection reminders
- CRM pipeline
Built for sprinkler and fire protection contractors doing $150K–$1M a year that want to grow beyond referrals, and established $1M–$5M companies that want steadier inspection revenue and more installation, retrofit and tenant-finish work.
The problem
Most fire protection companies are invisible online — and they don't know how much it's costing them.
Terrible or no website
A phone number on a 2009 WordPress template. No service pages. No location targeting. No reason for Google to rank you.
Zero Google presence
Restaurant owners and property managers search "fire extinguisher inspection near me" and "hood suppression inspection" every day. If your Business Profile and website are thin, they call someone else.
100% referral dependent
Referrals are great until one big account leaves or a competitor moves into your market with a real web presence. You need a system, not luck.
No automated follow-up
Many hood systems are on a semi-annual cycle and extinguishers on an annual one (your AHJ and the manufacturer set the actual interval). Your competitors track that in spreadsheets. You could be using automation.
What we do
Everything your fire protection business needs to win Google & AI search.
Nine services that work as one system, built around Falls Fire Protection, our own company. The build log shows what's live there and what's still planned. Pick one to see what's included and which program includes it.
Google Business Profile
Show up in the map results when someone near you needs an inspection
Your Google Business Profile is often the first thing a restaurant owner or property manager sees. We set it up properly for a fire protection company and keep it active every month.
- Google Business Profile setup/optimization
- Google Business Profile posting (2x/month)
- Google Business Profile posting (4x/month) · Growth & Dominate
- Review monitoring and response · Growth & Dominate
AI Search Readiness
Make your business easy for Google AI Overviews and ChatGPT to understand
Nobody controls what AI assistants say, and we won’t pretend to. What we can do is make the plain facts about your business clear and consistent across your site, in formats these tools read.
- LocalBusiness + BreadcrumbList schema markup
- On-page SEO for all pages (titles, descriptions, H1s, canonical)
- Custom Astro website (7 pages: Home, About, Services, Service Areas, Contact, FAQ, 404)
- robots.txt, sitemap.xml, favicon suite
Websites
A fast website that tells buyers what you inspect and where
A site built around how inspection and service work is bought: clear service pages, service areas, and an easy way to call or request a quote.
- Custom Astro website (7 pages: Home, About, Services, Service Areas, Contact, FAQ, 404)
- GTM + GA4 installation and baseline setup
- Technical website maintenance and updates
- GHL booking calendar embedded on your website · Growth & Dominate
Local SEO & City Pages
Show up in the towns you actually service
One page for each city you serve, plus regular articles on the inspection and code questions your buyers search for. It’s the same approach we use at Falls Fire Protection.
- 3 service area pages for local SEO
- 8–12 service area pages for local SEO · Growth & Dominate
- 15–20+ service area pages for broad local SEO coverage · Dominate
- 1 blog post (fire protection topic, SEO-optimized, 1,500+ words)
Google Reviews
Ask every serviced customer for a Google review, automatically
After each completed inspection or service call, the system sends a review request by text or email. We also monitor the reviews that come in and respond to them.
- Review generation system (automated text/email after service) · Growth & Dominate
- Review monitoring and response · Growth & Dominate
Google Ads
Paid search for buyers who need an inspection now
Campaigns limited to your service area and the services you want more of. You pay Google directly and see every dollar. By default ads go live once call tracking is in place.
- Google Ads campaign setup (client pays ad spend) · Growth & Dominate
- Google Ads management (campaign optimization, keyword refinement, negatives) · Growth & Dominate
- Monthly leads + ROI report · Growth & Dominate
CRM & Pipeline
Every lead and customer in one fire protection pipeline
Calls, form leads and booked jobs go into a CRM pipeline built around how fire protection work is sold, so nothing sits forgotten in an inbox. Dominate adds missed-call text-back and win-back campaigns.
- GHL CRM with fire protection pipeline (8 stages)
- GHL pipeline management and lead notifications
- Advanced GHL automations (missed-call text-back, win-back campaigns) · Dominate
Inspection Reminders
Stop losing recurring inspections to forgotten dates
Hood and extinguisher inspection reminders go out automatically, on the cycle you set for each customer. Generalist agencies don’t usually build this.
- Automated hood suppression inspection reminders (default 6-month cycle, set per customer)
- Automated fire extinguisher inspection reminders (default 12-month cycle, set per customer)
Reporting
One monthly report, in plain English
Calls and form leads by source, local rankings for your key searches, and what we did this month and will change next month. No vanity metrics.
- Calls and form leads, by source where tracking allows (Google Business Profile, organic, ads, direct)
- Local rankings for the searches that matter in your area (for example "fire extinguisher inspection [city]")
- Website traffic and Google Business Profile actions (calls, website clicks, direction requests)
- What we did this month, and what we are changing next month
Not sure which of these you need first? Book a strategy call or start with a free Google Business Profile audit. See all services
Why we're different
We don't just market fire protection companies. We own one.
We help fire protection companies grow inbound calls 2x in 12 months — using the system we tested at our own fire protection company first.
“2x in 12 months” is the target we plan and report against — not a guarantee. Results depend on your market, starting point and capacity.
Most marketing agencies learn about your industry from a Wikipedia article. We built Falls Fire Protection from scratch — real company, real certifications, real customers.
The Astro website, the GHL pipeline and the local SEO pages are built and live on our own company first. Paid search at Falls Fire is planned once tracking is proven, and we'll publish it on the build log when it runs.
- Build each system first
- Build the case study
- Learn what works
- Sell what works
- Package as a system
- Deliver to clients
"Most marketing advice isn't written for a business that runs on inspection cycles, hood systems and fire marshal visits. I needed marketing that was, so I built it for my own company.
I own Falls Fire Protection — my own fire protection company in Sioux Falls, South Dakota. The website, the pipeline, the inspection reminders and the local SEO I sell through Fire Marketing Pros run at Falls Fire first. Paid search is next there, and I'll show it on the build log when it's live. I'm not a marketer who learned your industry — I'm a fire protection owner who learned marketing."
The system
The Fire Protection Growth System
Three phases, being built at Falls Fire Protection first: Foundation is live, Visibility is in progress and Growth is planned.
Foundation
Website live, Google Business Profile optimized, GHL CRM with a fire-protection pipeline, GA4 and call tracking, and automated hood and extinguisher inspection reminders.
Visibility
Local SEO, service area pages, content and review generation, so you show up when a restaurant owner or property manager searches "fire extinguisher inspection near me" in your market.
Growth
On Growth and Dominate, Google Ads management once the foundation and tracking are solid. On every program, content and coverage keep expanding. Monthly reports show calls, leads and booked jobs — not impressions.
You always know which phase you're in and what comes next. See the full system →
Programs & pricing
Three programs. One niche. No generic agency copy.
Every program includes an Astro website, GHL CRM with a fire protection pipeline, and automated inspection reminders. The difference is how aggressively you want to grow.
"Get Found Online"
- Custom Astro website (7 pages)
- 3 service area pages for local SEO
- Google Business Profile optimization
- GHL CRM + fire protection pipeline
- 1 blog post/month
- Automated inspection reminders
- Monthly SEO report
"Get Leads Flowing"
- Everything in Starter
- 8–12 service area pages
- Google Ads management (you pay Google directly)
- Review generation system
- 2 blog posts/month
- Google Business Profile posting (4x/month)
- Monthly leads + ROI report
"Own Your Market"
- Everything in Growth
- 15–20+ service area pages
- 4 blog posts/month
- YouTube video content support
- Competitor analysis and positioning
- Advanced GHL automations (missed-call text-back, win-back)
- Quarterly strategy call with Boki
Month-to-month, no lock-in. $500 one-time setup fee. Ad spend is separate and paid directly to the ad platform. Compare all programs
Our commitment
The Fire Marketing Pros Promise
No annual contracts
Month-to-month. No lock-in. We earn your business every month — if we're not delivering, you're not stuck.
No setup surprises
$500 flat setup fee, disclosed upfront. Nothing hidden in a proposal. Ad spend, when you run ads, is paid directly to the platform.
No vanity metrics
Every monthly report shows real calls, real leads, and real booked jobs — not impressions and "reach" that don't pay your bills.
Your accounts stay in your name
Your domain, Google Business Profile and ad accounts stay in your name. The website files and content we create for you are yours once invoices are paid (Terms §5.1). Our own frameworks and templates stay ours.
The Right Fit Guarantee
If after the first 30 days you don't feel we're the right partner, tell us and we'll work with you to find a resolution. Service is month-to-month with 30 days' written notice and no cancellation fee. The guarantee doesn't change payment terms. Read the Terms.
Why owners work with us
Eight reasons an owner-run agency is different.
We own a fire protection company
Falls Fire Protection — ICC/NAFED certified, real customers, real inspections. Not a case study we borrowed from someone else.
Built on our own company first
The website, pipeline, reminders and local SEO we sell run at Falls Fire Protection first. Paid search there is still planned. The build log is on our Results page.
We speak the language
NFPA 10, NFPA 17A, NFPA 96, fusible links, Ansul R-102, saponification, fire marshal compliance. Your marketing won’t read like it was written by someone who Googled fire extinguishers.
Pre-built fire protection pipeline
8-stage GHL pipeline with hood and extinguisher inspection reminders and automated follow-up, ready on day one and set to each customer’s schedule.
Live in 30 days, not 6–8 weeks
Our target is your new website live within the first month. Most agencies take 6–8 weeks and charge more for the wait.
Month-to-month. Your accounts stay yours.
No lock-in. Your domain, Google Business Profile and ad accounts stay in your name. The website files and content we create for you are yours once invoices are paid.
Built on a proven niche-agency playbook
Built on Josh Nelson’s 7 Figure Agency model for niche marketing agencies, executed only for fire protection.
Two-time keynote speaker at NICA and IAFE
Boki has keynoted at NICA and IAFE, the concession and fair-industry conferences where his food-service career started. Same owner-to-owner style he brings to the podcast.
Free Resources
Two things we're building for fire protection owners — both free.
The Fire Marketing Pros Podcast
Conversations with fire protection company owners
Real conversations with owners about what's actually working to grow their businesses. Episodes are not published yet. We're inviting owner guests now.
Playing With Fire
How to Market Your Fire Protection Business in the AI Era
Getting found on Google and in AI search, from Business Profile to AI Overviews, ChatGPT and Perplexity, written by Boki and tested at Falls Fire Protection. We’re updating it for 2026 with the latest AI search changes; sign up and we’ll email it as soon as it’s ready.
Questions
Common questions.
Who is Fire Marketing Pros for?
Fire protection company owners at two sizes: owner-operators doing roughly $150K–$1M a year who want to grow beyond word-of-mouth, and established $1M–$5M companies that want a steadier flow of inspection and service work from Google and AI search. That includes extinguisher inspection, hood suppression, sprinkler, alarm testing and related services. Book a free strategy call and we'll review your Google presence and tell you honestly whether we can help.
Do you work with fire sprinkler companies?
Yes. We market sprinkler contractors that do inspection, testing and maintenance (ITM), backflow testing, deficiency repair, retrofit, commercial new construction and tenant finish. The focus is recurring inspection contracts plus bigger installation and retrofit work, found through Google, AI search and high-intent Google Ads, with inspection reminders and a CRM so nothing slips. Our fire sprinkler company marketing page explains the plan.
How much do your programs cost?
Starter is $1,497/month, Growth is $2,497/month (most popular) and Dominate is $3,497/month, plus a one-time $500 setup fee. Ad spend for Growth and Dominate is separate: you pay the platform directly, we manage the campaigns. Month-to-month, no lock-in. Full details are on the Programs page.
Do I need to sign a long-term contract?
No. Service is month-to-month, and you can cancel any time with 30 days' notice. We don't do annual lock-ins. If we're not delivering, you shouldn't be stuck with us.
What makes Fire Marketing Pros different from other agencies?
The owner runs a fire protection company. I own and operate Falls Fire Protection in Sioux Falls, SD, and most of what I sell runs there first; paid search is still planned. When we talk about NFPA 10, hood suppression, fusible links or Ansul R-102, I know what you're talking about because I do the work myself.
Do you work with companies outside of Sioux Falls?
Yes. Fire Marketing Pros works with fire protection companies nationwide. Falls Fire Protection is local to Sioux Falls, but the marketing system works in any market, and we prefer working outside Sioux Falls so we don’t compete with our own clients at home.
When can I expect results?
Expect SEO to build over roughly 6–12 months; Google Ads can produce calls sooner once it is live. Month 1 is the foundation: website, Google Business Profile, pipeline and tracking. Months 2–3 add service area pages, content and (on Growth and Dominate) review requests. Our target is 2x inbound calls in 12 months, and every monthly report shows progress against it. It is a target, not a guarantee. If after the first 30 days you feel we’re not the right fit, tell us: under the Right Fit Guarantee we will work with you to find a resolution. The guarantee does not change the payment terms in our Terms of Service.
Do you guarantee rankings or AI-search placement?
No. Nobody controls Google rankings or what AI assistants like Google AI Overviews and ChatGPT say. What we do is make your business easy for both to understand: clear service and service-area pages, FAQs, schema markup, a complete Google Business Profile and a steady stream of real reviews.
Do the inspection reminders follow NFPA schedules?
They follow whatever interval applies to each customer, starting from the common cycles. Reminders default to the most common cycles, 6 months for kitchen hood suppression systems and 12 months for extinguisher maintenance. The actual interval for any site comes from the applicable code (NFPA 10, NFPA 17A, NFPA 96), your local AHJ and the manufacturer’s instructions, so we configure reminders to match what you are required to do.
What is the Free Google Profile Audit?
A free, short recorded walkthrough of your Google Business Profile, how you show up in local search, and your website, with the top priorities we would fix first. It uses public information only. The strategy call is still the best next step if you want a full conversation.
Billing, cancellation, ownership and the Right Fit Guarantee are set out in full in our Terms of Service. More answers on the FAQ page. Last updated .
Who we work best with
Built for fire protection owners who want to grow.
You'll get the most out of Fire Marketing Pros if:
- You own a fire protection company (or you're the person driving growth)
- You do extinguisher inspection, hood suppression, sprinkler work, alarm testing, or related services
- You're ready to grow beyond referrals and word-of-mouth
- You're open to a marketing system that's actually been tested on a real fire protection company
Two sizes of company: owner-operators doing about $150K–$1M a year, and established fire protection companies doing $1M–$5M.
Who this is not for
- Businesses outside fire protection. It's the only industry we work in.
- Brand-new companies that can't yet fund $1,497/month for several months. Start with the free GBP audit and guide instead.
- Owners who want guaranteed rankings, AI placement or a set number of leads. Nobody can honestly promise those.
- Companies with no room for more work. If your techs are booked solid and you aren't hiring, fix capacity first.
- Large multi-state operations that need an enterprise agency with a full in-house team. We're small and owner-run on purpose.
Not sure if we're a fit? Book a free 30-minute strategy call. No pressure, no obligation.
Book a Free Strategy Call →Industries we serve
Fire protection — exclusively.
Based in Sioux Falls, SD. Working with fire protection companies nationwide. Want to see what strong sites in this industry do? Browse 10 industry website examples.
Start with a free Google Business Profile audit.
A short recorded walkthrough from a fire protection company owner: how your profile, reviews and website look to someone searching for extinguisher or hood suppression service in your area, and the first things we'd fix. Public information only. No login needed.